Execution insights for serious teams

Why We Left Jira and Built Our Own Sprint Tool

We ran a 12-person dev team on Jira for a year. Every time we added someone, the invoice went up. Every sprint planning session had a tax — the tool itself. We tried Linear, Trello, Notion. Nothing was quite right. So we built our own. This is the honest account of why, what we learned, and what we'd tell any small dev team still paying enterprise rates for 20% of the features.